滴滴快车50元创造吉尼斯世界纪录

为了让更多人快速了解快车优势，我们为滴滴快车炮制了一个大事件.一个仅花费50元，围绕北京二环一周32.8公里，将沿途美景一次性记录在胶片上的idea，成功申请到吉尼斯世界最长照片底片纪录认证.同时，将底片中的风景地标，做成互动H5，让人们通过手机屏幕，跟随摄影师的路线，既观赏北京二环的沿途街景，更清楚每一步花费的价格.

To make more people understand the advantages of Didi Express, we created an event. We invited Esteban, the world-famous photographer, to take Didi Express with the price of just 50 yuan for a trip around the 32.8 kilometer long second-ring raod in Beijing. He took the distant view photograph for the road, and recorded the beautiful view in the film, which was certificated by the Guinness World Records as the longest film in the world. Meanwhile, we made the sceneries and landmarks in the film as the interactive H5. So people could look at the cellphone screen, follow the route of the photographer, appreciate the street views along the second-ring road and learn of the prices.

results

This event aroused the attention of the society. Within 7 days, WeChat article and the H5 had more than 1.5 million and over 1 million hits, respectively. The event made the business of Didi Express grow by 7.6%, with the red packet sharing rate up by 7.02% and the number of registered drivers rising by 43.67$.

awards

2016 ECI Awards金奖 , 第七届虎啸奖金奖