The Longest Photograph
Interactive Html5 for Didi Express
2015
滴滴快车50元创造吉尼斯世界纪录
为了让更多人快速了解快车优势,我们为滴滴快车炮制了一个大事件.一个仅花费50元,围绕北京二环一周32.8公里,将沿途美景一次性记录在胶片上的idea,成功申请到吉尼斯世界最长照片底片纪录认证.同时,将底片中的风景地标,做成互动H5,让人们通过手机屏幕,跟随摄影师的路线,既观赏北京二环的沿途街景,更清楚每一步花费的价格.
To make more people understand the advantages of Didi Express, we created an event. We invited Esteban, the world-famous photographer, to take Didi Express with the price of just 50 yuan for a trip around the 32.8 kilometer long second-ring raod in Beijing. He took the distant view photograph for the road, and recorded the beautiful view in the film, which was certificated by the Guinness World Records as the longest film in the world. Meanwhile, we made the sceneries and landmarks in the film as the interactive H5. So people could look at the cellphone screen, follow the route of the photographer, appreciate the street views along the second-ring road and learn of the prices.
results
This event aroused the attention of the society. Within 7 days, WeChat article and the H5 had more than 1.5 million and over 1 million hits, respectively. The event made the business of Didi Express grow by 7.6%, with the red packet sharing rate up by 7.02% and the number of registered drivers rising by 43.67$.
awards
2016 ECI Awards金奖 , 第七届虎啸奖金奖
About
I am a creative technologist from the northwest of china and living in Beijing now. I like making art with code such as data visualization, computer graphics
On my creative tech side, I've had the privilege to work with agencies like d&c, ogilvy, hylink, 180, etc. for clients like VW, Benz, LEXUS, Huawai, Samsung, intel, Lenovo, Canon, JD, Tencent, etc.
On my art side, I've been exhibited in many public and commercial art spaces in Beijing and Shanghai.
在创意技术方面 曾效力于电通,奥美,华阳联众,180..等多家4A代理机构 服务于大众,奔驰,雷克萨斯,intel,华为,三星,联想,佳能,京东,腾讯..等多家客户
在艺术方面 作品曾在北京,上海多个公共空间和商业艺术空间展出
Skills
Unity3D
C#
WebGL
JavaScript
Openframeworks
C++
Arduino
PureData
User Experience
Motion Graphic
Awards
The 7th Tiger Roar award gold
ECI Awards gold 2016
Red dot award 2016
Cannes silver lion 2014
China Advertising Great-wall Awards
Experience
Head Of Laboratory
SintLab
July 2017 – Present
Technical Director
180
2015 – 2018
Creative Technologist
华阳联众 YahLab
2013 – 2015
Senior Interactive Designer
Ogilvy
2012 – 2013
Technical Director
OpenGlow
2008 – 2012